What Social Local Mobile (SoLoMo) is all about

http://blog.1and1.com – We sat down with 1&1’s Head of eCommerce, Jörg Strotmann, to find out exactly what SoLoMo is and how it can be beneficial for a business. Some key takeaways from our discussion include:
• SoLoMo can have a strong impact on business, but each aspect requires an equal amount of attention
• Statistically, SoLoMo can heavily influence whether or not a purchase is made
• 1&1 offers customers enhanced SoLoMo by proving ListLocal to improve local listing exposure as well as social functionality integrated into products and mobile-responsive designs

Read more on the 1&1 Blog at http://1a1s.us/18p

Duration: 1:46
Publisher: 1&1 Internet, Inc.
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