Since Hosters figured out that selling domain names at low prices is an easy approach to attract Homepage and Cloud customers, a cheap domain has become a main argument in product communication. Furthermore, the number of domains hosted is one of the figures used by analysts as well as media to measure success and size of Hosting companies. Will the new TLDs be a game changer? And will they rather cause domain inflation or accelerate price decline? And how will the secondary domain name market react – with depreciation or appreciation?
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