Who should own analytics? UKFast Round Table

Which department does Analytics belong to? Is it Marketing or IT? Our experts give their thoughts on who should take ownership of Analytics.

This weeks experts were:

Lauryn Chidoni – Quirk
Tim Langley – Canddi
Kevin Savage – Trufflenet
Robert Waller – Status People LTD
James Welch – Online Ventures Group

Duration: 4:32
Publisher: UKFast
You can watch this video also at the source.