Elegant Marketplace, a community driven platform for buying and selling WordPress solutions including page builders, plugins, themes and educational projects, has been acquired by Web Ventures, a division of U.S. web hosting provider InMotion Hosting.
For just under 5 years, Elegant Marketplace has been a vendor marketplace for Divi theme users. Expanding offerings to the larger WordPress ecosystem of products, including other page builders, has been their game plan more recently.
Becoming part of the InMotion Hosting family would herald a new era in what Elegant Marketplace can offer vendors, customers and product makers – whether in WordPress plugin and theme development, hosting, online learning and support.
“I look forward to representing Elegant Marketplace as part of the InMotion Hosting family at WordCamps, meetups and online to a wider audience,” said Andrew Palmer, founder of Elegant Marketplace. “It will help ensure that we are the first choice of product makers and customers, whether freelancers, agencies or DIYers, looking for innovative and cost-effective solutions to their sales and web development needs throughout 2020 and beyond.”
WordCamp 2020
This is the most recent M&A deal of the newly formed Web Ventures, also part of the InMotion Hosting family. Web Ventures plans to continue investing in WordPress companies, for the foreseeable future, with multiple additional announcements expected at WordCamp Asia & WordCamp Europe in Bangkok, Thailand & Porto, Portugal the first half of 2020.
“We’re excited to have Andrew Palmer and Elegant Marketplace join the family,” said Sunil Saxena, founder of InMotion Hosting. “We love Andrew’s vision for how Elegant Marketplace can grow and improve the lives and success of their customers, and are happy to have the knowledge and resources to back those visions and help make them a reality much faster.”
