WordPress web hosting provider, WP Engine, headquartered in Austin, Texas, has officially launched in the EMEA market. Located within Second Home, the newest innovation hub in the heart of Tech City, the company has ambitious plans to grow quickly and install itself as a leading light in the London tech scene.
Founded in 2010 by serial entrepreneur Jason Cohen, WP Engine has established itself as a force in the WordPress web hosting market, with its SaaS content management platform. Along with providing a base for growth, the new London office will empower the company to better serve its existing European customers and partners which number more than 3,000.
Fabio Torlini was appointed in October 2014 as MD to lead WP Engine in the region. Torlini previously held various leadership positions at Rackspace where he helped grow the organization’s UK presence from 10 to over 1,000 employees – experience he hopes to bring to WP Engine.
“Helping ambitious organizations achieve fast growth has always been a passion of mine, so joining WP Engine to drive sales and business success in EMEA is truly exciting,” said Fabio Torlini. “WP Engine has a compelling proposition with unparalleled customer service. Our goal is to create an environment that helps organisations create compelling content, put their customers first, and help them succeed. This year is key for WP Engine, and we look forward to embarking on our growth journey.”
The WordPress Platform
Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California, San Antonio, Texas, and now also in London, UK.

“Organizations can no longer consider their website as just a tool for broadcasting information,” said Heather Brunner, CEO, WP Engine. “It needs to be a constantly growing, evolving platform for enabling meaningful engagement with customers and users – brands have become publishers. Over the last four years, WordPress has grown phenomenally as the CMS of choice for brands and agencies looking to make this shift from broadcaster to publisher. WP Engine specializes in helping organizations leverage the WordPress platform to create exciting, engaging, content-driven websites and stay ahead of the digital curve. Our new London office is a highly strategic move and a core part of our expansion across EMEA.”