Managed WordPress provider, WP Engine, has announced its integration with Payment Request – a new API for the open web that would allow easy one-tap checkout for buyers when visiting e-commerce sites. As the first managed hosting provider to integrate with the new API, online stores utilizing the WP Engine E-commerce Toolkit for WooCommerce would be able to deliver a better overall user experience with “fast and easy payments that streamline the checkout process on shopping sites.”
According to a Google study, nearly two-thirds of mobile purchases are made on mobile sites versus mobile apps, but conversion rates on mobile sites remain only 33 percent of that on desktops – largely due to the fact that mobile purchasers online have lacked the ability for a one-tap checkout.
Powered by the Payment Request API which will be supported by Google’s Chrome 53 for Android, WP Engine’s One-Tap Payment feature would allow users to do just that and improve conversions for merchants by dramatically simplifying and accelerating their checkout process.
The new technology would remove the need for users to enter payment and shipping details with each purchase, instead allowing end users to use payment information stored in Chrome to easily pay and ship with a few simple taps. By streamlining the checkout process, merchants would be able to accelerate both the frequency and amount purchased by mobile users when visiting an online store.
“Buying things online via mobile can be a frustrating experience for users due to having to manually type in information over and over again – resulting in shopping cart abandonment for merchants,” said Lisa Box, Vice President of Business Development for WP Engine. “WP Engine is dedicated to helping e-commerce companies make sure not only their customers are having a great user experience, but that the companies themselves are using the right tools to grow conversion rates and hit business goals.”
Founded in 2010, WP Engine is headquartered in Austin, Texas, and has offices in San Francisco, California, San Antonio, Texas, London, England, and Limerick, Ireland.