The introduction of Lytics Private Instance and Lytics Private Cloud on Google Cloud has been announced by Lytics, a supplier of composable customer data platforms (CDPs) for enterprises. The Lytics platform offers a comprehensive set of functionalities that can be installed inside a customer’s Google Cloud environment, including audience generation, activation, and audience pipeline and profile management.
The Lytics platform would offer a comprehensive set of functionalities that can be installed inside a customer’s Google Cloud environment, such as audience generation, activation, and audience pipeline and profile management. These tools let businesses to gather data from many sources, centralize it, and use it to enhance the customer experience.
Lytics Private Instance on Google Cloud delivers a fully managed instance of the Lytics CDP on dedicated resources for businesses with stringent compliance needs. This would provide a variety of benefits required to fulfill the most stringent compliance standards, enhances the flexibility of server location (e.g., Canada, Singapore). All would be run in a fully managed environment.
GDPR, CCPA , HIPAA
For organizations in regulated industries like financial services and healthcare, Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant. As a result, an organization has deeper access to hosting and performance-related analytics and total control over budgeting, resource allocation, and permissions.
Using their own privacy and security posture supported by Google Cloud, enterprise companies can now adopt the Lytics CDP in a variety of ways to unify and activate customer data. At the same time, it allows them to address data privacy requirements under regulations like the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA).
Enterprises can manage security and compliance thanks to Google Cloud’s security strategy, global infrastructure, and special capacity to innovate. Customers of Google Cloud may benefit from the same secure-by-design infrastructure, built-in security, and global network that Google utilizes to safeguard its users’ data, identities, apps, and devices. The Google Cloud stack would provide genuine defense in depth at scale by constructing security through incremental levels.
“This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment,” said Jascha Kaykas-Wolff, President at Lytics. “This is particularly important for industries like finance and healthcare that are highly regulated and recognize the mission critical nature of first-party data driving the future of their customer experience.”